A study's value depends on its data, assumptions and the decisions it enables.
The scope should state area, product, target audience and timeline. Analysis compares live competing supply with observable demand, using dated sources and a method.
The report connects findings to positioning, price range, plausible sales pace and risks. Be wary of a single number without scenarios.
How we work
- 01Define the decision
- 02Document data and limits
- 03Compare scenarios